Wealthsimple Inc.

Founded in 2014 and based in Ontario, Canada, Wealthsimple Technologies Inc. also known as Wealthsimple Inc. is a digital-based wealth management company that provides automated financial advice and portfolio management for companies and individuals. The company’s CEO is Michael Katchen.

The company offers financial tools to help investors grow and manage their money. The company had built a diversified portfolio of ETFs on the investors' behalf and guides users in achieving their financial goals. The company also offers financial advice and portfolio management from seasoned advisors, a savings account (Wealthsimple Save) and a trade account (Wealthsimple Trade). The company employs software engineers, designers, data scientists and financial experts.

The company combines a robo-advisor platform with access to live advisors. Each client is provided an investment advisor to help match investments with the client's long-term goals and risk tolerance. The company's advisors are available via phone, text message, email and video chat. The company also offers a crypto platform that allows users to trade in cryptocurrency.

The company's user accounts have no minimum amount required and no charge per transaction. An annual fee is charged ranging from 0. 5% to 0. 7% based on the account size.

The company’s portfolio is monitored daily and automatically rebalanced if they move beyond certain thresholds.  The company’s future strategy includes growing its client base by adding more products and services, expanding its money transfer service and crypto platform, as well as adding insurance and mortgage services.