We Are Social

We Are Social is a global socially-led creative agency that specializes in social media and influencer marketing, helping brands effectively engage with their audiences through tailored digital strategies. We Are Social operates as a socially-led creative agency that primarily focuses on social media and influencer marketing. Founded in 2008 in London, UK, the agency has evolved its offerings while maintaining its core business model. The founders include Divyanshu Kashyap, Gabriele Cucinella, Lee Coventry-Walsh, Nathan McDonald, Ottavio Nava, Pooja Agrawal, and Stefano Maggi.

The company has not undergone significant pivots but expanded its services to meet the growing demands of the digital marketing landscape. In December 2013, BlueFocus Intelligent Communication Group led an Add-on funding round, acquiring an 82. 8% stake in We Are Social for USD 30 mn. The company is headquartered in London and operates in various global markets including the United States, Canada, and multiple European and Asian countries.

We Are Social operates as a global socially-led creative agency, delivering a range of services primarily focused on social media and influencer marketing. Their core offerings include strategizing and executing marketing campaigns that leverage social media platforms, influencer partnerships, and cultural insights to engage target audiences effectively. The agency caters to a diverse client base across sectors such as food and beverage, sports, travel, and entertainment, executing campaigns for brands like McDonald's, adidas, Four Seasons, Gran Centenario, and Bose. Their expertise lies in understanding social behaviors within distinct online communities, enabling them to create compelling narratives that resonate with consumers.

In the most recent year 2024, We Are Social reported a revenue of USD 197. 70 mn and an EBITDA of USD 7. 76 mn. Their revenue model is based on project-based fees, retainers, and partnerships with brands, focusing on tailored marketing strategies that align with client branding goals.

Services include influencer collaborations, creative content production, and social media management, supported by strong relationships with major brands. We Are Social plans to leverage recent funding to strengthen its market presence and explore new product offerings and services. The agency is actively seeking to expand into new geographic markets, particularly in Asia and North America, by 2025. The USD 30 mn funding from BlueFocus Intelligent Communication Group will be utilized to enhance their service capabilities and expand their team to better serve clients in these new regions.