We Are Pop Up

We Are Pop Up is a platform that connects brands with unique retail spaces for pop-up experiences, enabling innovative retail solutions across Europe. It caters to diverse industries such as fashion, food, and art. We Are Pop Up was founded in 2012 in London, UK, and offers a platform for brands to book pop-up spaces and ShopShares. The company was acquired by BrandSpots in April 2016, and has raised a total of GBP 0.

420 mn through funding rounds led by Arts Alliance and University College London Business. Carly Allison is the founder, and Leon Goldwater serves as the CEO. We Are Pop Up offers a platform that facilitates the booking of unique pop-up spaces and ShopShares across Europe. Their core service connects innovative brands with space owners, enabling them to host creative retail experiences in diverse locations.

The platform caters to a wide array of industries, including fashion, food, art, and homeware, allowing brands to discover and book spaces for product launches, events, and collaborative projects. We Are Pop Up is designed to address the needs of brands seeking flexible retail solutions and space owners looking to generate rental income. The company serves a broad customer base that includes thousands of fashion, food, art, and homeware brands, as well as retail space owners primarily in metropolitan markets such as London and New York City. We Are Pop Up generates revenue through a transaction-based model, where brands and retailers pay for the rental of pop-up spaces and ShopShares.

Retail space owners can earn income by listing their venues on the platform, inviting brands to host their events or retail pop-ups. The transaction process involves brands securing a space or ShopShare, with payments made securely through the We Are Pop Up platform. The pricing structure varies based on the type of space being rented, the duration of the rental, and the specific services offered, allowing both brands and space owners to engage in mutually beneficial arrangements. This transactional approach fosters a collaborative environment where innovative retail experiences can thrive, ultimately benefiting the clientele of both the brands and the retail spaces involved.

Following the recent acquisition in April 2016, We Are Pop Up aims to expand its platform offerings and user base. The company is strategizing to enhance its services with new features that are currently in development, although specific release dates remain undisclosed. Additionally, the company plans to enter new markets, focusing on expanding its presence in key European cities and potentially into Asian markets by 2025. The recent funding of GBP 0.

420 mn will be utilized to support these initiatives, enhancing platform functionality and marketing efforts to attract a wider audience.