We Are Knitters

We Are Knitters is a Madrid-based company that specializes in providing high-quality knitting and crochet kits, catering to crafters of all skill levels with a focus on creativity and hands-on crafting experiences. We Are Knitters produces and sells knitting and crochet kits, aiming to inspire creativity among crafters. Founded by Alberto Reyes and Pepita Rey-Stolle, the company operates from Madrid, Spain. Pepita Rey-Stolle serves as the CEO.

In November 2022, We Are Knitters raised USD 150,000 in a funding round led by Cabiedes & Partners, bringing the total amount raised to USD 150,000. The company has completed 2 funding deals to date. We Are Knitters specializes in crafting and distributing a diverse range of knitting and crochet kits designed for various skill levels, from beginners to advanced crafters. The company's core offerings include complete kits that feature high-quality yarn, knitting needles or crochet hooks, and detailed digital patterns, effectively addressing the needs of individuals looking to learn or enhance their knitting skills.

The kits target a broad customer base, including hobbyists, fashion enthusiasts, and individuals seeking unique, handmade garments or home décor. We Are Knitters sells its products primarily in markets across North America, Europe, and parts of Asia, ensuring a wide geographical reach to cater to the growing global interest in knitting and crafting. We Are Knitters generated revenue of USD 7,167,936. 40 in the most recent year, 2023, with an EBITDA amount of USD -480,559.

10. The company generates revenue through direct-to-consumer sales via its online platform, where customers can purchase individual kits or bundles of yarn at set prices. The business model is based on providing an accessible entry point for new knitters while also catering to experienced users by offering advanced kits and exclusive collaborations with designers. Each transaction typically involves the customer selecting a desired kit, completing the purchase, and receiving a comprehensive package that includes all necessary materials and instructional content.

The pricing structure includes various options, with flagship products such as “The Wool” and themed kits, which are priced competitively to attract a wide range of customers while maintaining a focus on quality and customer satisfaction. In December 2022, We Are Knitters raised USD 150,000 from individual investors to support its growth and international expansion. The company plans to leverage this funding to develop new product lines, targeting the introduction of additional thematic kits and collaborating with emerging designers in the crafting space. Additionally, We Are Knitters aims to expand its market presence into new regions, focusing on Asia and South America by the end of 2024.