Wanderful Media

Wanderful Media is a digital couponing platform that empowers shoppers to discover verified discounts while shopping online, ultimately enhancing their savings experience across various retail sectors. Wanderful Media, founded in 2011 in Chico, US, operates a digital couponing platform focused on helping consumers find and use online discounts. In June 2017, the company was acquired by OwnLocal, a portfolio company of multiple venture funds, for an undisclosed amount. The total number of deals completed by Wanderful Media stands at 5.

The most recent funding round occurred on June 9, 2017, raising USD 14. 50 mn, with notable investors including A. H. Belo Corporation, Advance Digital, and Cox Media Group.

Wanderful. com functions as a digital couponing platform that provides consumers with access to thousands of verified coupons, promo codes, and deals from various online retailers. Targeting cost-conscious shoppers, the platform ensures that users can save on a wide range of products, including fashion, electronics, and home goods, by sourcing and validating discounts. Its services cater to a global audience, with users positioned in regions such as North America, Europe, and Asia, promoting a seamless online shopping experience.

Wanderful. com generates revenue through affiliate marketing, earning commissions from partnered retailers when users utilize the coupons and links available on its platform. Revenue comes primarily from a B2C model, allowing consumers to access the platform at no cost while brands benefit from increased sales. The platform focuses on delivering substantial savings to users without direct fees, thereby fostering higher engagement and usage rates.

Wanderful Media aims to enhance its platform by developing new couponing products and expanding its services in various geographical regions. The company plans to leverage recent funding of USD 14. 50 mn to support its operational and development initiatives. Following its acquisition in June 2017, efforts are underway to optimize the integration with OwnLocal, ensuring that new features and improvements are rolled out to enhance user experience as they target further expansion into international markets.