Wallapop, S.L.U.

Wallapop, S. L. U. is a Spanish digital marketplace that allows users to buy and sell a wide variety of products locally through its mobile application, promoting sustainable consumption and community engagement.

Founded in 2013 in Spain, Wallapop operates a mobile platform for local classified ads, facilitating peer-to-peer transactions. The company has undergone strategic pivots to enhance user experience and expand its market reach. In August 2025, Naver Corp. agreed to acquire Wallapop, S.

L. from AXIS Participaciones, Northzone, Korelya Capital, GP Bullhound, Centurium Cap, Cedarlake Capital, 14W Ventures, Prosus Ventures, Letgo Global B. V. , VNV Global, Insight Partners, Accel, Monkfish Equity, Antai Ventures, ESADE Business Angels Network, Caixa Capital Risc, Bonsai Venture Capital, and Garapa for EUR 600 million.

Wallapop operates a leading mobile application designed for local classified ads, enabling users to buy and sell a diverse range of products within their vicinity. The platform facilitates peer-to-peer transactions, allowing users to list items such as cars, motorcycles, fashion accessories, and real estate. By focusing on local commerce, Wallapop addresses the need for a streamlined and accessible marketplace where individuals can discover opportunities to engage in trade with others in their community. The app was launched in 2013 and has since expanded its reach into several markets, primarily targeting urban populations in Spain and Latin America.

The user base consists of both individual sellers looking to declutter and buyers searching for affordable second-hand goods, thus fostering a vibrant local trading ecosystem. Revenue for Wallapop in 2021 was EUR 48,592. 195, with an EBITDA loss of EUR 16,961. 884.

The company generates revenue primarily through transaction fees associated with items sold on its platform and offers a premium service, Wallapop PRO, for businesses and professional sellers, enhancing their visibility and sales potential in the marketplace.