Waffo

Waffo is a Hong Kong-based provider of innovative payment solutions, empowering digital-native businesses with a versatile platform for managing local and global transactions. Founded in 2023 in Hong Kong, Waffo specializes in payment solutions for digital businesses. As a newly established firm, it has quickly engaged in two significant deals, the most recent occurring on January, 2026, demonstrating its operational focus on the digital payments sector. Frankie Fan co-founded the firm and leading it as CEO as of 2026.

Waffo specializes in providing a comprehensive suite of payment solutions designed for digital-native businesses, facilitating local and global transactions. The company’s core offerings include a unified payment platform that enables merchants to accept various payment methods tailored to their customers' preferences, including e-wallets, bank transfers, QR codes, and card payments. Waffo’s Automated Reconciliation solution enhances financial management by employing intelligent automation to align transaction data with the terms of third-party payment providers, thus ensuring accuracy and reducing manual labor. This platform is designed to serve a diverse clientele, including e-commerce businesses, digital content providers, and enterprises seeking to expand their reach in international markets.

Waffo operates in multiple geographical regions, notably in Asia, Latin America, and Africa, positioning itself as a key player in these vibrant markets. Waffo generates revenue primarily through transaction fees collected from merchants who utilize its payment processing services. The company offers a direct-to-consumer model through its platform, where businesses can integrate Waffo's services via a single API for seamless transaction management. Waffo’s revenue structure includes various pricing plans contingent on transaction volumes and service levels provided, although specific costs and plans are proprietary.

The firm focuses on enhancing customer engagement and maximizing payment success rates, which in turn drives transaction volumes and revenue growth. By leveraging machine learning technologies, Waffo aims to optimize payment processes and reduce fraud, thereby contributing to a robust revenue stream from its suite of payment solutions. The firm offers two pricing plan one standard plan at 4. 5% + USD 0.

5 and another customized plan. In February 2026, Waffo raised USD 15 million in series A funding from Illuminate Financial, Gaorong Ventures, HSBC Ventures, and BAI Capital. The company plans to use the February 2026 funding to expand and scale its global payments and monetization infrastructure to support digital businesses operating across multiple regions.