W TOKYO

Founded in 2015 and based in Tokyo, Japan, W TOKYO Inc. , d. b. a.

W TOKYO, operates as a company that plans and operates events, marketing programs, and content, manages brand collaborations, produces projects, and runs social media initiatives through a group subsidiary supporting promotion, audience engagement, and partner coordination for client operations management. In March 2026, SBI Holdings invested in W TOKYO. W TOKYO Inc. is a branding company that leverages its unique production expertise to create added value within the fashion and entertainment sectors.

Its core offerings center around the Tokyo Girls Collection (TGC), a premier fashion festival held biannually since August 2005, which has become a significant platform for top influencers, including models, talents, artists, and video creators, showcasing Japanese girls' culture to a global audience. The company also engages in regional TGC events and city promotions, utilizing its branding power to communicate various themes related to people, products, and communities. Additionally, W TOKYO manages digital platforms such as the affiliate platform "Affiliate Walker" and the official media outlet "Girlswalker," further expanding its reach in digital advertising and content production. Its client base primarily consists of fashion brands, city promoters, and digital advertisers, primarily targeting markets in Japan and expanding its influence internationally.

W TOKYO Inc. generates revenue through a combination of event-driven income and digital platform operations. The business model includes partnerships with brands that participate in TGC events, where fees are structured around sponsorship agreements and participation costs, facilitating B2B collaborations. Revenue streams also arise from digital advertising on platforms such as Girlswalker, where advertisers engage directly with the consumer base.

The company’s revenue structure includes various pricing plans that cater to different levels of participation in TGC events, digital advertising slots, and content collaboration opportunities. Through these endeavors, W TOKYO establishes a robust financial footing while promoting its flagship events and services in the fashion and entertainment industries. As of March 2026, the company plans to expand event formats, grow marketing services, strengthen partnerships, develop media platforms, and scale group operations capacity growth.