Vungle, Inc.
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Vungle, Inc. - overview
Established
2011
Location
San Francisco, CA, US
Primary Industry
Marketing/Advertising
About
Vungle, Inc. is a U. S. -based company that specializes in mobile advertising solutions, helping developers optimize app monetization and user acquisition through innovative technology.
Vungle, Inc. was founded in 2011 and operates from its headquarters in San Francisco, US. The company focuses on mobile advertising technology and has undergone a significant merger with Liftoff Mobile, Inc. in August 2021 for undisclosed financial terms.
The mergers aimed to enhance their combined capabilities in the mobile ad industry. The company has completed a total of 6 deals, with the most recent being a SECONDARY BUYOUT that raised USD 750. 00 mn, led by Blackstone Group, which is also a parent company of Liftoff Mobile, Inc. Vungle, Inc.
provides a comprehensive suite of services aimed at improving mobile app performance, including user acquisition, monetization, and campaign optimization tools. Their innovative platform utilizes proprietary AI technology to analyze data, enabling clients, primarily mobile app developers and marketers, to make data-driven decisions to enhance user engagement and revenue. Vungle's clientele spans across North America, Europe, and parts of Asia, addressing diverse challenges in mobile advertising. Vungle, Inc.
generates revenue through subscription-based services and performance-driven partnerships. Transactions are structured based on performance metrics, with clients engaging for access to extensive advertising inventory and analytics tools. Key offerings, such as Vungle Exchange and Creative Studio, significantly contribute to the revenue model by providing premium ad placements and creative solutions for mobile game developers and app marketers. Following the merger in August 2021, Vungle, Inc.
plans to focus on accelerating growth initiatives fueled by product and technical innovation. The company aims to expand its market reach, targeting specific regions in Asia and Europe for growth. The recent funding raised through the merger will support these initiatives, enhancing their product offerings and capabilities in the mobile advertising sector.
Current Investors
Liftoff Mobile, Inc. / Vungle, Inc., Crosslink Capital, GV
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Sales & Marketing Software, Music & Video Streaming Software, Analytics & Performance Software
Website
www.vungle.com
Verticals
AdTech, Mobile Apps
Company Stage
Merged
Total Amount Raised
Subscriber access only
Vungle, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Merger | Completed | Liftoff Mobile, Inc., Vungle, Inc. | - | ||||||||
| Add-on, Trade Sale | Completed | JetFuel, LLC | - | ||||||||
| Add-on, Trade Sale | Completed | TreSensa Technologies, Inc. | - | ||||||||
| Add-on | Completed | GameRefinery Ltd | - | ||||||||
| Add-on | Completed | AlgoLift, Inc. | - |
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Vungle, Inc. - employee data
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