Vogue International
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Vogue International - overview
Established
1998
Location
Clearwater, FL, US
Primary Industry
Consumer Products
About
Vogue International is a domain sales platform that focuses on providing unique domain names for businesses and individuals seeking to establish an online presence, particularly in the fashion and lifestyle sectors. Founded in 1998 and headquartered in Clearwater, US, Vogue International operates as a domain sales platform. The company was recently acquired by Johnson & Johnson Consumer in a TRADE SALE valued at USD 3. 3 billion, which was completed in July 2016.
There are no known subsidiaries or previous pivots in their business strategy, and specific details about the founder and CEO are not provided. VogueIntl. com operates primarily as a domain sales platform, offering the domain name VogueIntl. com for sale at a price of USD 6,995, or through a payment plan option of USD 291.
46 per month for 24 months. The core service facilitates domain name purchases for businesses and individuals seeking an online presence, particularly in the fashion, lifestyle, and branding sectors. The platform emphasizes user experience by providing a straightforward purchasing process, backed by a satisfaction guarantee that allows for returns within 30 days. The main target market includes entrepreneurs, small to medium-sized businesses, and individual users looking for distinctive domain names, with most customers likely based in North America and Europe, where online branding is critical for business success.
Revenue generation for VogueIntl. com is derived from the direct sales of domain names, with a structured transaction model based on one-time purchases or installment payment plans. Each transaction involves a seamless checkout process that may include options such as PayPal or Escrow. com to enhance security for the buyer.
The flagship product, VogueIntl. com, is available for an outright purchase price or through flexible payment arrangements, ensuring broader accessibility for various customers. The anticipated revenue from domain sales is contingent on the volume of transactions rather than subscriptions or partnerships, as the business typically operates on a direct-to-consumer basis. The structured pricing reflects a competitive strategy aimed at attracting clients seeking premium domain names aligned with their business objectives.
With the completion of the TRADE SALE in July 2016, Vogue International is focusing on expanding its market presence and enhancing its product offerings. Plans are underway to develop new domain sales features and improve user experience, although specific product launch dates have not been disclosed. The acquisition by Johnson & Johnson Consumer will likely provide additional resources to drive these initiatives forward. There are no indicated specific geographic regions targeted for expansion at this time.
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Website
www.vogueintl.com
Verticals
Manufacturing
Company Stage
Acquired
Total Amount Raised
Subscriber access only
Vogue International - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Vogue International | - | ||||||||
| Buyout | Completed | Vogue International | - |
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Vogue International - employee data


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