Vlending Co., Ltd.

Based in Seoul, South Korea, and founded in 2017, Vlending Co. , Ltd. operates as a media and entertainment company that provides K‑pop music and video distribution services through its global fandom platform. The company started music distribution business with MBC and SBS by signing a music distribution agency contract, started production and distribution business for drama OST, entertainment sound source, and general sound source.

In 2020, the global Kpop platform Mubeat was launched and broadcasters such as MBC, SBS, KBS, MBCPlus, and SBSPlus began using the music video clip service. In August 2021, Watcha, Inc. , a portfolio company of SBI Investment Korea, Korea Development Bank, AJU IB Investment, Shinhan Venture Investment, Atinum Investment, Capstone Partners, Kingsley Capital Partners, Kakao Ventures, Samho Green Investment, JB Investment, Company K Partners, Seoul Private Equity, AG Investment, Hashed Ventures, Quantum Ventures Korea, GAIA Venture Partners, Maple Investment Partners, LEO Partners Investment, LSS Private Equity, and KClavis Investment, acquired Vlending Co. , Ltd.

The August 2021 acquisition enables Vlending Co. , Ltd. to accelerate its expansion in the music business by combining its music production capabilities with Watcha, Inc. ’s digital platform and personalization technologies.

The company invests, produces, and distributes music for domestic and foreign platforms of drama OST's, entertainment music, Kpop, and indie artists. Its global Kpop fandom platform where users can watch Kpop videos and listen to Kpop music is called Mubeat.