Vizbee Inc.

Vizbee Inc. specializes in integrating mobile and TV experiences through its patented Continuity technology, enabling seamless content casting to various streaming platforms and smart TVs, enhancing viewer engagement across devices. Vizbee Inc. , founded in 2014 and headquartered in New York, US, focuses on developing technologies that merge mobile and television viewing experiences.

The company has undergone strategic shifts in its operations but has continuously aimed to improve viewer interaction. The founders, Darren Feher and Prashanth Pappu, have backgrounds that contribute to their expertise in technology development. Vizbee has successfully raised a total of USD 3. 6 mn in funding through 2 deals, with the most recent being a SERIES A round closed on December 27, 2017, led by investors including TEGNA Inc.

and Turner Broadcasting System, Inc. The funding supports the company’s growth initiatives and development efforts. Vizbee’s primary offerings revolve around its patented Continuity technology, designed to integrate mobile and TV experiences into a cohesive interface. This technology enables seamless casting from mobile devices to various streaming platforms and smart TVs, such as Roku, Fire TV, and Samsung TV.

Continuity automates app installation and user authentication processes, allowing users to access native TV applications with ease. The company aims to boost viewer acquisition and monetization for video publishers and mobile app developers by turning mobile marketing efforts into direct engagement opportunities for TV users. Additionally, Vizbee’s HomeGraph feature effectively organizes streaming devices within households, facilitating targeted content promotions. Vizbee’s revenue model is structured around partnerships with mobile app developers and video publishers, utilizing its Continuity and HomeGraph technologies.

These partnerships help enhance user acquisition and retention strategies, likely through subscription agreements or licensing arrangements. The company’s offerings improve client engagement metrics, enabling clients to leverage cross-device marketing solutions. Revenue is generated from the integration of Vizbee’s technologies into clients' platforms, enhancing viewer engagement and retention without disclosing specific pricing plans. Looking ahead, Vizbee plans to innovate and expand its product offerings, with an emphasis on enhancing its Continuity technology.

The company is strategically targeting new geographic markets across North America and Europe for expansion, with goals set for completion by the end of 2024. The recent SERIES A funding of USD 3. 6 mn will be allocated towards these initiatives and the development of new product features to improve user experience, driven by insights gained from their existing partnerships. This investment is crucial for supporting their growth strategy and enhancing their market presence.