Vitruvian Investments Pty Ltd
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Vitruvian Investments Pty Ltd - overview
Established
2018
Location
-, WA, Australia
Primary Industry
Travel & Leisure
About
Based in Western Australia, Australia, and founded in 2018 by CEO Jon Gregory, Vitruvian Investments Pty Ltd, a. k. a. Vitruvian is a fitness technology company that manufactures connected fitness hardware, develops software, and fitness class content.
In April 2022, Vitruvian Investments Pty Ltd raised AUD 21 million in a Series A funding co-led by TEN13 and Larsen Ventures. Vitruvian Investments offers a 200-kg software-driven weight training equipment unit called Trainer+ that can load and unload the optimal weight from 5 kg to 180 kg and uses artificial intelligence to adapt workouts to individual users to create optimal resistance. The company also provides a mobile platform that integrates with Trainer+ and provides a variety of workout classes with fitness coaches, exercises, and the ability to track training progress as well as personalize and optimize workouts and get performance insights for a monthly membership fee. As of 2022, the company sells its products through its e-commerce site as well as through third-party fitness retailers.
The company generates revenue by charging USD 2,990 for its Trainer+ equipment along with a 12-month subscription membership.
Current Investors
Evolution Wellness Holdings Pte. Ltd., Flying Fox Ventures, Greyrock Investments
Primary Industry
Travel & Leisure
Sub Industries
Consumer Electronics, Fitness & Wellness Facilities, Web Applications, Analytics & Performance Software, Application Integration Software
Website
www.vitruvianform.com
Verticals
Artificial Intelligence, E-commerce, Manufacturing, Mobile Apps
Company Stage
Series A
Total Amount Raised
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