Vitamin Research Products
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Vitamin Research Products - overview
Established
1979
Location
Cottonwood, AZ, US
Primary Industry
Food
About
Vitamin Research Products is a nutritional supplement company focused on delivering high-quality vitamins and health products to enhance wellness and promote a healthy lifestyle. Founded in 1979 in Cottonwood, US, Vitamin Research Products specializes in nutritional supplements. The company was acquired by Health Products Holdings in August 2015, with financial terms undisclosed. The company has engaged in a total of 4 deals, with its most recent deal occurring on August 31, 2015.
Its latest funding round raised USD 0. 880 mn from Vickers Venture Partners, marking the total amount raised to USD 0. 880 mn. Vitamin Research Products offers a diverse range of nutritional supplements designed to support overall health.
Their product portfolio includes vitamins, minerals, and specialized health formulas, catering to a wide audience including health-conscious consumers and healthcare professionals. Vitamin Research Products operates under a direct sales model, primarily driven by the sales of its various nutritional products. The pricing strategy reflects a one-time cost for each product, ensuring accessibility for consumers seeking to improve their health and wellness through high-quality supplements. Vitamin Research Products aims to expand its product line with new formulations targeting specific health issues, with launches planned for the upcoming year.
The company is also looking to enter new geographic markets in North America and Europe by 2024. The recent funding of USD 0. 880 mn will be utilized to support these initiatives and enhance marketing efforts to reach a broader audience.
Primary Industry
Food
Sub Industries
Health Foods & Nutritional Supplements, Food & Beverage Distribution
Website
www.vrp.com
Verticals
AdTech
Company Stage
Acquired
Total Amount Raised
Subscriber access only
Vitamin Research Products - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Vitamin Research Products | - | ||||||||
| Growth | Completed | Vitamin Research Products | - |
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