Vitable

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Vitable - overview

Established

2019

Location

Sydney, NSW, Australia

Primary Industry

Food

About

Based in New South Wales, Australia, and founded in 2019 by Ilyas Anane, and Larah Loutati, Digital Services Australia II Pty Ltd, d. b. a. Vitable operates as a direct-to-consumer (D2C) company that helps individuals maintain their diet by offering personalized vitamin packs based on their needs.


 In August 2023, Vitable raised USD 7. 5 million in venture funding led by Commencer Capital, and Global Founders Capital. The company provides a wide range of personalized packs of vitamins direct to consumers. Vitable leverages an algorithm to create personalized packets of vitamins and supplements after accessing responses provided by the customers via a questionnaire.


Vitable also operates an online platform, enabling users to take a simple health assessment and create plans for the monthly deliveries of the vitamins. In addition, the firm offers a mobile application for users to take daily vitamin packs, track progress, make vitamin routine effective, and receive ongoing guidance to manage daily packs.


Current Investors

Rocket Internet SE, Artesian, Global Founders Capital

Primary Industry

Food

Sub Industries

Health Foods & Nutritional Supplements

Website

www.vitable.com.au

Verticals

E-commerce, Mobile Apps

Company Stage

Series A

Total Amount Raised

Subscriber access only

Vitable - timeline of key events

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Vitable - financials

Fiscal Year EndedJun 30, 2024
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Operating Margin-
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Vitable - employee data

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