Vistar Media, Inc.

Vistar Media, Inc. is a US-based company specializing in out-of-home (OOH) advertising solutions through its technology platform tailored for media owners and marketers, enhancing campaign management and audience targeting. Vistar Media, Inc. focuses on digital out-of-home advertising solutions.

Founded in 2011, the company is headquartered in New York, US. The firm has successfully completed 4 deals, with the most recent deal occurring on July 12, 2021, when Vistar Media raised USD 30 mn in Series B funding from Lamar Advertising Company, bringing the total amount raised to USD 600 mn. The company was founded by Asanda Mchunu, Jeremy Ozen, Mark Chadwick, and Michael Provenzano, with Asanda Mchunu serving as the CEO. Vistar Media specializes in out-of-home (OOH) advertising solutions, primarily through its comprehensive technology platform designed for media owners and marketers.

The core offerings include programmatic advertising tools and a suite of management solutions that facilitate the planning, execution, and optimization of OOH campaigns. These tools enable media owners to efficiently manage their inventory while providing marketers with powerful capabilities to target specific audiences at hyper-local levels. Vistar Media serves a diverse client base, encompassing brands, advertising agencies, and media companies across various global markets, including North America, Europe, and Asia-Pacific. Their innovative technology integrates seamlessly into existing workflows, enabling users to leverage data-driven insights for effective campaign execution in diverse environments, from urban centers to suburban areas.

Vistar Media's revenue model revolves around providing subscription-based access to its programmatic marketplace and enterprise solutions tailored for OOH advertising. Clients, including media owners and marketers, engage in B2B transactions that involve purchasing advertising space and utilizing advanced planning tools. The structure of these transactions typically includes annual subscriptions or partnerships, allowing clients to access Vistar's technology and analytics for a fixed fee. Additionally, revenue is generated through performance-based incentives, where clients pay based on the effectiveness of their campaigns.

The company's flagship offerings, including DSP and SSP services, cater to both large-scale advertisers and local businesses, reinforcing their position in the OOH advertising landscape. In July 2021, Vistar Media, Inc. raised USD 30 mn in Series B funding from Lamar Advertising Company. The company plans to utilize this funding to accelerate product innovation, expand internationally, and strengthen its balance sheet.

Specific markets and regions targeted for expansion have not been disclosed, but the funding will support the development of new products designed to enhance their service offerings.