Visiperf

Visiperf is a digital marketing solutions provider focused on enhancing local retail networks through innovative strategies and technology, aimed at optimizing customer engagement and marketing performance. Founded in 2014, Visiperf operates from Paris, France, specializing in digital marketing solutions for retail networks. The company was established by Gonzague Drion, who has a history of founding other ventures. Visiperf has completed two deals, with its most recent funding round occurring on January 19, 2018, when it raised EUR 1.

20 million led by investors including Generis Capital Partners and SME Invest, bringing the total amount raised to EUR 1. 20 million and a current valuation of EUR 3. 19 million. Visiperf offers a comprehensive suite of digital marketing solutions designed to enhance the performance of local retail networks.

Central to their offerings is Visiretail, a marketplace for multilocal campaigns that simplifies the execution of marketing strategies across various channels, both online and offline. This platform enables businesses to automate their campaigns while providing personalized support at every step. The service is particularly aimed at retail points of sale, enabling them to effectively drive customer engagement through initiatives such as drive-to-store campaigns, lead generation, and branding efforts. Visiperf's client base spans multiple industries, including automotive, food service, and retail, with notable partnerships featuring major brands such as Burger King, Mazda, and Coca-Cola.

The company primarily operates in the French market but also serves broader European and international clientele, addressing the dynamic needs of businesses at varying levels of digital maturity. Visiperf's revenue structure is predominantly based on B2B transactions with retail and brand partners who utilize their marketing platform. Clients engage Visiperf's services through tailored campaigns, often structured as subscription-based models or project-based agreements, allowing for flexibility in marketing execution. The pricing plan encompasses various elements of their offerings, including the use of the Visiretail platform, which facilitates the management of marketing activities and reporting.

Specific financial arrangements are customized to meet the diverse needs of each client, ensuring alignment with their strategic marketing objectives. This transactional model is designed to foster long-term partnerships, with an emphasis on delivering measurable results that enhance the visibility and performance of clients' local marketing initiatives. In January 2018, Visiperf raised EUR 1. 20 million in venture funding co-led by Generis Capital Partners and SME Invest, with participation from BDR Capital and Caisse d'Épargne de Bourgogne Franche-Comté.

The funding will be utilized to further develop products and expand into new geographic markets. Specific upcoming products are in the design phase, targeting enhanced automation capabilities for marketing campaigns. The company plans to penetrate additional European markets by 2023, aiming to meet the growing demand for localized digital marketing solutions.