Visibly, Inc.

Visibly, Inc. is a US-based company that provides an innovative online vision test platform, connecting users with licensed eye care providers for remote comprehensive vision care services. Founded in 2012 and headquartered in Chicago, US, Visibly, Inc. specializes in delivering virtual vision testing solutions.

The company has successfully secured Series B funding, raising USD 24. 595 mn on March 17, 2023, from InFocus Capital Partners among other investors. As a result of its recent funding efforts, Visibly has raised a total of USD 24. 595 mn, with a current company valuation of USD 95.

706 mn. The company has completed 9 deals to date. Visibly offers a pioneering online vision test platform that connects users with licensed eye care providers, enabling the delivery of comprehensive vision care services remotely. Their core product, the Visibly Digital Acuity Product (VDAP), achieved FDA clearance in 2022, solidifying its role as a foundational component of their service offerings.

The platform allows patients to address non-emergency eye care issues, such as dry eyes and allergies, through at-home video consultations, as well as facilitating the renewal of vision prescriptions. This service caters to a diverse client base that includes both individual consumers seeking convenient eye care solutions and businesses that integrate Visibly’s services into their offerings. The company operates in various geographic markets, extending its services to regions across the United States, aiming to enhance access to eye care regardless of location. Visibly generates revenue through a multi-faceted business model that includes partnerships with retailers and direct-to-consumer transactions.

Clients, such as eyewear retailers and healthcare providers, can incorporate Visibly’s services via a simple API integration, facilitating a seamless customer experience while ensuring compliance with regulations like the Contact Lens Rule. The company benefits from unit pricing for specific services, including subscription-based models for businesses that require ongoing access to vision testing and prescription renewal services. Additionally, revenue is bolstered through the automated fulfillment of contact lenses and eyewear via pre-built integrations with leading distributors and manufacturers, thus enhancing the operational efficiency for their clients. The focus on client satisfaction and regulatory compliance positions Visibly favorably within the optical service industry.

In March 2023, Visibly, Inc. raised USD 24. 6 mn in Series B funding to support its growth initiatives. The funds will be utilized for the development of new products and services, aiming to enhance their online vision testing capabilities and expand into additional markets.

Specific geographic regions are being targeted for expansion, with plans to increase their footprint across the United States by the end of 2024.