Viome

Viome is a personalized health technology company that leverages microbiome and health data to offer tailored nutrition and wellness solutions, empowering individuals to optimize their health through scientifically-backed insights. Viome provides personalized health solutions based on microbiome analysis and biological data. The company is headquartered in Bellevue, US. Founded by Naveen Jain, who has previously established multiple ventures, Viome has raised USD 32 mn in its latest funding round in October 2016 from Campbell Soup Company.

Habit. com offers a comprehensive suite of wellness and nutrition products aimed at facilitating personalized weight loss and healthy living. Central to their offerings are biology-based tests that provide users with tailored recommendations on food, lifestyle, and precision supplements, designed to meet individual health goals. The platform also includes digital tools such as meal plans, recipes, and goal tracking features, all aimed at fostering community support and enhancing user engagement.

These products and services target a wide demographic, including individuals seeking to improve their nutrition and overall health, families looking to adopt healthier eating habits, and health-conscious consumers across various geographical markets in North America and Europe. Habit. com’s services have been developed to address the rising demand for personalized health solutions in an increasingly wellness-oriented consumer landscape. Habit.

com generates revenue through a subscription-based model that allows customers access to various personalized wellness services. The transaction structure primarily involves direct-to-consumer sales, where users subscribe to receive tailored meal plans, supplements, and ongoing support based on their individual biology and health goals. Clients engage with Habit. com by purchasing customized packages that may include digital tools, nutritional guidance, and community interactions.

The flagship services, including their proprietary biology-based testing and personalized meal planning, play a significant role in the company's revenue strategy. Specific pricing plans for these services are designed to cater to a diverse clientele, with packages aimed at both individual users and families seeking to maintain healthier lifestyles. In October 2016, Habit Food Personalized, LLC raised USD 32 mn in venture funding from Campbell Soup Company to support its growth initiatives. The company plans to introduce new products focused on enhancing personalized nutrition services over the next year, while also expanding its reach into European markets by 2018.

The recent funding will be utilized to develop innovative wellness solutions and strengthen the company’s market presence.