Viee
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Viee - overview
Established
1992
Location
Deyang, Sichuan, China
Primary Industry
Consumer Products
About
Founded in 1992 and based in Deyang, China, Viee is a beverage and food company that provides plant protein drinks. In 2013, the company developed Wei Yi Nine Fruit Puree. In 2021, it launched the Wei Yi E Duo Duo Double Protein Balanced Yogurt. In August 2024, L Catterton invested in Viee.
The company's main products include Gardenia low-fat oat milk, black sesame low-sugar soy milk and Wei Yi double protein balanced milk. It sells its products through channels such as online shopping malls. The company’s revenue is generated by providing plant protein drinks.
Current Investors
L Catterton
Primary Industry
Consumer Products
Sub Industries
Non-Alcoholic Beverages
Website
www.bsg-viee.com
Verticals
E-commerce
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
Viee - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Growth | Completed | Viee | - |
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