VidMob, Inc.

VidMob, Inc. , based in the US, specializes in data-driven creative solutions that enhance marketing performance through innovative technology and analytics, supporting brands in optimizing their advertising strategies. Founded in 2014 in New York, VidMob, Inc. is a technology company that provides creative data solutions.

The company has successfully raised a total of USD 108. 03 mn in funding, with the most recent Series D round occurring on August 17, 2022, led by Shamrock Capital. The founders, Alex Collmer and Saddam Hussain, have a history of entrepreneurship, further establishing the company as a key player in creative analytics. Their focus on technological advancements positions them to effectively cater to a global clientele, including major brands.

VidMob offers a suite of technology-driven services designed to improve marketing effectiveness. Key offerings include Creative Scoring, which assesses the impact of creative assets, and Creative Analytics, which provides insights into performance metrics. Utilizing proprietary AI models, VidMob analyzes vast amounts of data from over 300,000 ad accounts, assisting diverse clients, such as LVMH, Neutrogena, and Warner Media, in enhancing their advertising strategies across North America, Europe, and Asia-Pacific. VidMob generates revenue through B2B transactions, where clients engage with its creative data services via subscription agreements.

These subscriptions grant access to tools like Creative Scoring and Creative Analytics, tailored to various marketing needs. VidMob collaborates closely with brands and agencies, helping them optimize marketing campaigns and achieve measurable outcomes, although specific pricing details remain undisclosed. Following the Series D funding round in August 2022, which raised USD 108. 03 mn, VidMob plans to utilize the capital to accelerate the development of its platform and expand its global reach.

The company is focused on enhancing its technological capabilities while targeting specific geographical markets for expansion. Future investments will support intensified sales and marketing efforts to better serve clients and further establish VidMob's presence in the creative analytics space.