VideoAmp, Inc.
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VideoAmp, Inc. - overview
Established
2014
Location
Los Angeles, CA, US
Primary Industry
Software
About
Established in 2014 and based in California, US, VideoAmp, Inc. provides software and data services for brand marketing. Dave Gullo, Ross McCray are the co-founders of the company. The company increases return on investment for advertisers, revenue for publishers and improves the viewing experience for consumers.
In September 2023, VideoAmp, Inc. raised USD 150 million in series G funding led by Vista Equity Partners. The VideoAmp Platform hosts a privacy-compliant suite of capabilities for advertisers, agencies, and publishers to optimize the entire path to conversion across linear TV, OTT, and digital video. The firm's solutions include tv maximize, campaign optimizer, and tv data feeds.
The TV Maximizer solution delivers accurate, deduplicated campaign measurement and in-flight optimization against advanced audiences by connecting the dots between ad exposures, audiences, and outcomes across traditional TV, streaming, and digital. VideoAmp will use the September 2023 funding to speed up its growth and solution advancement.
Current Investors
Startup Capital Ventures, GoAhead Ventures, Vista Equity Partners
Primary Industry
Software
Sub Industries
eMarketing/Digital Marketing, Analytics & Performance Software, Sales & Marketing Software
Website
www.videoamp.com
Verticals
AdTech, Cloud Computing
Total Amount Raised
Subscriber access only
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