Viable

Based in London, UK, and founded in 2023 by co-founders Franklyn Martin (CEO), Henry Young, and Steven Haynes, Run Viable Limited, doing business as Viable, operates as a provider of an intelligent finance platform, offering unified financial insights to digital commerce companies and integrating online and offline operations. In May 2024, Run Viable Limited raised EUR 2. 8 million in seed funding from Episode 1 Ventures, Haatch, and Portfolio Ventures. The company provides an intelligent finance platform that offers unified financial insights and management tools to direct-to-consumer, multi-channel, and wholesale commerce brands.

The platform's services include connecting online stores with offline sales, managing bank and payment accounts, integrating accounting software, and forecasting cash flow. Moreover, the firm offers solutions such as comparing financial products and visualizing fees and repayments. Additionally, the firm also provides services such as facilitating funding options and managing supplier payments.