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Based in South Korea, RUNean Inc. specializes in construction brokerage services specifically for agricultural infrastructure, facilitating efficient project management for farmers through a user-friendly digital platform. RUNean Inc. was founded in 2014 in Seoul, South Korea, and operates as a platform connecting farmers with construction services for agricultural infrastructure.

The company was acquired by Green Labs in January 2021, a transaction aimed at enhancing its service offerings through research and development. RUNean Inc. specializes in providing construction brokerage services primarily for agricultural infrastructure, including greenhouses and smart farm facilities. Its platform enables over 900,000 registered farmers to request tailored construction services, utilizing an automated design and quotation system for instant estimates on structures like single or multi-span greenhouses.

This service streamlines the construction process, allowing clients to manage quotes, materials, and blueprints efficiently, primarily targeting farmers improving their agricultural operations in South Korea and potentially other agricultural markets. The revenue model for RUNean Inc. is based on transaction fees from construction brokerage services. Farmers register on the platform to request consultations and obtain detailed estimates, facilitated through partnerships with registered construction companies.

Revenue is generated as farmers engage with these companies to execute construction projects, with project fees varying based on the specifics of each request. The business operates on a B2B model, streamlining the connection between farmers and construction services. Following the acquisition by Green Labs in January 2021, RUNean Inc. plans to leverage this partnership for research and development to enhance its service offerings.

The company aims to expand its market presence beyond South Korea, targeting growth in additional agricultural regions by the end of 2023. Recent funding will support these initiatives, allowing for the development of new products and enhancements to their existing platform.