VF Nutrition GmbH

VF Nutrition GmbH, through its brand Vly, develops and sells innovative plant-based food products, focusing on milk alternatives that cater to health-conscious consumers. Founded in 2018 and headquartered in Berlin, Germany, VF Nutrition GmbH specializes in plant-based nutrition, offering a range of products aimed at health-oriented consumers. The company was founded by Moritz Braunwarth, Nicolas Hartmann, and Niklas Katter, who have combined expertise in the food industry. In its growth journey, VF Nutrition GmbH has successfully executed 5 deals, with the most recent funding round being a Series A in October 2022, where they raised EUR 6.

10 mn led by Five Seasons Ventures. The total amount raised to date stands at EUR 6. 10 mn, with a current valuation of EUR 18. 32 mn.

Vly specializes in the development of plant-based food products, primarily focusing on milk alternatives derived from pea protein. Their core offerings include a variety of shakes, such as mango, coffee, and cocoa flavors, along with granolas and yogurts, all characterized by being high in protein, vegan, and free from added sugars and allergens. These products are designed to cater to health-conscious consumers seeking nutritious, tasty, and practical snack options that align with a plant-based lifestyle. Vly's products are marketed across several European countries, including Germany, the Netherlands, and Austria.

The company emphasizes innovation, utilizing advanced technology and internal research to continuously refine and expand its product line to meet the evolving demands of health-oriented customers. The primary clientele includes retail customers, online consumers, and health-focused individuals who prioritize nutritional content alongside taste. Vly's revenue is primarily generated through direct-to-consumer sales via their online platform, as well as partnerships with various retail outlets across their operational regions. Customers typically engage in purchasing products as single items or in bundled offerings that provide variety while encouraging higher purchase volumes.

The pricing structure includes competitive rates for individual products, with promotional offers such as discounts for first-time buyers to enhance customer acquisition. Vly also provides subscription options for regular customers, ensuring a steady revenue stream through recurring sales. The company's flagship products, such as their various flavored shakes, contribute significantly to their overall revenue, as they are tailored to meet the tastes and nutritional needs of a growing market segment that favors plant-based diets. In October 2022, VF Nutrition GmbH raised EUR 6.

10 mn in a Series A funding round, which will be utilized to expand their product line and enhance market presence. The company is focused on launching new plant-based products in the coming year, specifically targeting the health-oriented consumer base in additional European markets, including France and the UK, by late 2023. The recent funding will support these initiatives, allowing for streamlined operations and the introduction of innovative products to meet rising consumer demand.