Vestcom, Inc.
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Vestcom, Inc. - overview
Established
1996
Location
Little Rock, AR, US
Primary Industry
Marketing/Advertising
About
Based in Arkansas, US, and founded in 1996, Vestcom, Inc. operates as a marketing and advertising company that provides data-integrated shelf-edge media services. In December 2008, the firm acquired ELT Inc, and in November 2016, Charlesbank Capital Partners, along with the company's management and other unspecified investors, acquired Vestcom, Inc. from Court Square and PennantPark Investment Advisers, LLC.
In July 2021, Avery Dennison Corporation agreed to acquire Vestcom, Inc. from Charlesbank Capital Partners for USD 1. 45 billion in cash, the acquisition is expected to close in the third quarter of 2021. As of August 2021, John Lawlor is the CEO of the company, and it serves 70+ retailers across more than 60,000 stores and 500+ CPGs.
Vestcom, Inc. develops labels and advertising solutions for the retail industry. The company offers marketing tools, banner advertisement, strategic logistics, customized digital signature, customized shelf-edge communication, and integrated shopper marketing advertisement programs. Its product portfolio of data-integrated media solutions includes stackz®, shelfStrips®, adSigns®, shelfAdz®, healthyAisles®, and kameleon®.
Upon Avery Dennison's acquisition, the company will further accelerate its innovation, expertise, and data integration capabilities to new channels and markets.
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers, eMarketing/Digital Marketing
Website
www.vestcom.com
Verticals
AdTech
Company Stage
Acquired
Total Amount Raised
Subscriber access only
Vestcom, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Vestcom, Inc. | - | ||||||||
| Secondary Buyout | Completed | Vestcom, Inc. | - | ||||||||
| Recapitalisation | Completed | Vestcom, Inc. | - | ||||||||
| Secondary Buyout | Completed | Vestcom, Inc. | - | ||||||||
| Add-on | Completed | ELT Inc. | - |
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