Very Bloom SAS

Very Bloom SAS, based in France, operates the e-commerce platform Bergamotte, specializing in the online delivery of fresh flowers and plants, offering artisan-designed floral arrangements for various occasions. Founded in 2015 in Paris, France, Very Bloom SAS operates Bergamotte, which delivers fresh flowers and plants directly to consumers. The company's significant pivot occurred in July 2021 when it was acquired by Bloom and Wild Limited, enhancing its capabilities in the plant market. The acquisition aimed to leverage synergies and double revenue across Europe.

The company has engaged in five deals to date, with its latest funding round being a Series B in July 2021, raising EUR 1. 501 mn led by XAnge. The current company valuation stands at EUR 28. 500 mn.

Very Bloom SAS was co-founded by Loïc Reperant and Romain Raffard, who currently serves as CEO. Bergamotte specializes in delivering fresh flowers and plants through its user-friendly online platform. Their product range includes bouquets, potted plants, dried flowers, and gift items, catering to occasions like birthdays and anniversaries. The company emphasizes quality by using locally sourced and seasonal flowers, ensuring freshness and environmental responsibility, while serving both individual and corporate clients throughout France and Belgium.

In 2022, Bergamotte reported a revenue of EUR 3,323,640. The company's revenue model is largely driven by direct-to-consumer sales on its e-commerce platform, which includes a subscription service for regular flower deliveries. Individual bouquet prices typically start at approximately EUR 32. 90, with various pricing options available.

Corporate gifting partnerships also contribute to Bergamotte's revenue. Very Bloom SAS is focused on expanding its product offering and geographical reach. The company plans to launch new flower arrangements designed to meet diverse consumer preferences, though specific release dates have not been disclosed. Following its acquisition by Bloom and Wild, there is a strategic emphasis on expanding into additional European markets.

The recent Series B funding will be utilized to establish synergies from Bloom and Wild's supplier relationships, aiming to enhance operational efficiencies and support revenue growth across Europe.