Vertical TV

Vertical TV is a digital media company focusing on the production and distribution of captivating vertical micro dramas, designed to engage audiences with quick, impactful storytelling. Founded in 2025 and headquartered in Bengaluru, India, Vertical TV operates under Eight Network Creations Private Limited. The company specializes in vertical micro dramas, adapting to modern content consumption trends. Mohit Goswami, the founder, brings a rich history in media production.

In February 2026, Vertical TV was acquired by Zupee for INR 400 million, marking a strategic move to enhance Zupee's content platform, Zupee Studio. Vertical TV specializes in the production and distribution of vertical micro dramas, a unique storytelling format aimed at delivering powerful narratives in one-minute segments. These productions cater to the preferences of modern audiences, particularly those engaged in mobile viewing, and target a wide array of consumers and content creators across digital platforms. Vertical TV generates revenue through a subscription-based model, providing access to its library of vertical micro dramas.

Revenue streams include direct-to-consumer subscriptions, which allow users unlimited access for a monthly fee, and partnerships with digital retailers and streaming platforms, offering flexible pricing options based on user preferences for content consumption. Following the acquisition by Zupee in February 2026, Vertical TV plans to expand its offerings and strengthen its market presence. The company aims to launch new vertical micro drama series targeting emerging markets in North America, Europe, and Asia over the next year. The recent funding of INR 400 million will be utilized to bolster content development and enhance distribution capabilities, allowing for greater outreach in the competitive digital content landscape.