Verian Group

Verian Group, based in the UK, specializes in providing research, evidence, evaluation, and communication services tailored for governmental and public sector clients, aiming to improve public policy through advanced data analytics and citizen insights. Founded in 2016 in London, UK, Verian Group provides consultancy services focusing on public policy and citizen engagement. The company has engaged in a variety of projects and has completed one significant deal as of May 10, 2022. The CEO team comprises multiple leaders including A Islam and Caroline Frankum, among others.

Verian Global specializes in offering research, evidence, evaluation, and communications services uniquely designed for government and public sector entities. Their advanced platform integrates data analytics, technology, and citizen insights to enhance public policy development, enabling clients to address public policy challenges effectively and improve public service design. Verian serves a diverse client base that includes governmental agencies and multilateral organizations across regions such as New Zealand, Australia, Singapore, and Europe, focusing on incorporating perspectives from seldom-heard audiences into public policy. Verian Global's revenue is primarily generated from consultancy and service agreements with public sector clients, which include contracts for ongoing research, evaluation projects, and advisory services.

The company operates on a B2B model, offering expertise in public policy and citizen engagement through fixed contracts and retainer agreements. Key revenue-generating offerings include the Reputation Index and other evidence-based evaluation tools that support informed decision-making in governance. Verian Group is poised for growth with plans to expand its offerings and enter new markets. The company intends to launch new products aimed at enhancing public policy development, although specific release dates have not been provided.

Targeted geographic expansions are aimed at regions where their service can significantly impact public policy. The recent deal on May 10, 2022, involving the acquisition of Kantar Public, is expected to facilitate Kantar Public's next phase of growth by leveraging Verian's strengths in evidence-based evaluation.