Van der Pop

Van der Pop is a cannabis lifestyle brand focused on empowering women through innovative products and education. Their offerings include premium cannabis accessories and thoughtful resources tailored for a female audience. Founded in 2016 by April Pride in Seattle, US, Van der Pop operates as a cannabis lifestyle brand that caters specifically to women. The company was acquired by Tokyo Smoke, a portfolio company of Globalive Capital, in February 2017 for an undisclosed amount.

Van der Pop specializes in a range of innovative products designed to enhance operational efficiency and customer engagement in the cannabis sector. Its core offerings include premium cannabis accessories tailored to meet the specific needs of women, focusing on education and community engagement. The products are marketed primarily in North America and Europe, reflecting the company’s strategic intent to leverage emerging market opportunities. The company generates revenue through a structured transactional model that incorporates both subscription-based services and direct sales.

Clients typically engage with Van der Pop through annual subscriptions for product access, which include ongoing updates and support. Additionally, the company may offer tiered pricing plans based on the size of the client’s operation and specific features required, while partnerships with resellers and distributors extend its market reach, facilitating B2B transactions that bolster revenue. Van der Pop plans to expand its product lineup with the introduction of new cannabis accessories targeting women, aiming for launches by mid-2023. The company is also looking to enter new international markets, specifically targeting Europe and Asia-Pacific by the end of 2024.

The acquisition by Tokyo Smoke will aid in supporting these growth initiatives through enhanced distribution channels and marketing efforts.