V12 Data

V12 Data provides comprehensive omnichannel marketing solutions, focusing on targeting consumers throughout their moving journey by leveraging extensive consumer insights and data-driven strategies. Founded in 1999 in Matawan, US, V12 Data specializes in marketing solutions. The company was acquired by Porch. com, Inc.

in January 2021 for USD 22 mn. Erica Brooks serves as the CEO, having a background in the marketing industry. V12 Data, through Porch Group Media, specializes in omnichannel marketing solutions aimed at consumers during their moving journey. Utilizing a vast database of over 220 million consumers and detailed attributes, they create custom audience segments for advertisers.

Their services enhance targeting strategies across channels, including digital advertising and direct mail, connecting brands with consumers actively seeking relevant products and services. Revenue generation is structured around B2B transactions where businesses access data-driven marketing solutions. V12 Data offers tailored marketing platforms and services such as data analytics and audience segmentation, with pricing varying based on client needs and service levels. Their focus on integrating data and analytics assists brands in optimizing their marketing effectiveness.

V12 Data's recent acquisition by Porch. com, Inc. will support its growth strategy, including the launch of new products designed to enhance their marketing capabilities. The company plans to expand into additional geographic markets, focusing on regions with high consumer mobility.

The funding from the recent deal will be utilized to develop these initiatives, enhancing their service offerings and market reach.