Use It Better

Use It Better provides an analytics and optimization platform that enhances online customer journeys through data-driven insights and tools aimed at improving conversion rates and customer satisfaction. Use It Better is focused on enhancing online customer experiences through its innovative analytics platform. The company is headquartered in Gdansk, Poland. It was formed in 2012 and has received Seed funding of USD 0.

04 mn from Innovation Nest on July 1, 2012. The CEO of the company is Lukasz Twardowski, who has been instrumental in driving its strategic direction. UseItBetter offers a comprehensive analytics and optimization platform designed to enhance online customer journeys through data-driven insights. Core to its offerings are tools for behavioral analytics, automated tracking, heat mapping, visit replays, and A/B testing, which collectively aim to improve conversion rates, revenue, and customer satisfaction scores.

The platform empowers businesses to measure user behavior in real-time, enabling them to identify friction points in the customer experience and optimize complex processes like checkout. The company serves a diverse clientele, including major players such as Play, Poland's largest mobile operator, with its solutions utilized across various industries aimed at both retaining existing customers and acquiring new ones. UseItBetter's products are marketed primarily in Europe, with a focus on Poland while also catering to clients seeking robust analytics solutions globally. UseItBetter generated revenue of USD 327,932.

80 in the most recent year 2023, with an EBITDA of USD 38,439. 80 for the year 2022. The company employs a subscription-based model, allowing clients to access its suite of analytics and optimization tools. This structured pricing approach fosters ongoing relationships with clients, ensuring they continuously benefit from updates and new features as they evolve.

The Seed funding raised in July 2012 will be utilized to bolster product development and enhance the analytics platform. UseItBetter aims to launch new products focused on advanced data analytics features in the upcoming year, targeting expansion into new markets across Europe and North America by 2024. The company plans to leverage its technology to meet the growing demand for detailed customer insights in these regions.