UPM's RFID business

UPM's RFID business focuses on innovative solutions for automatic identification and data capture, enhancing efficiency in various industries through advanced RFID technology. UPM's RFID business, a segment of UPM, specializes in automatic identification solutions. Founded in 1995 and headquartered in Helsinki, Finland, it underwent a change when Smartrac N. V.

, a portfolio company of One Equity Partners, acquired UPM's RFID business in April 2012. The CEO of UPM is Jussi Pesonen. UPM's primary offerings focus on sustainable materials and solutions, emphasizing the transition from fossil-based products to renewable alternatives. The company provides a diverse portfolio that includes advanced materials, renewable fibers, adhesive materials, and communication papers.

These products are designed to meet various industry needs, including packaging, labeling, and construction, effectively serving customers across multiple sectors. UPM's clientele consists of industries and brands globally, leveraging renewable feedstocks to enhance sustainability in their operations. The company operates in diverse geographical markets, including Europe, Asia, and North America, ensuring a broad reach for its innovative products. UPM's revenue model is structured around direct sales of its products to businesses, primarily through B2B transactions.

The company engages in partnerships with various industries, providing tailored solutions that align with their sustainability goals. Revenue is generated through the sale of flagship products, such as UPM Adhesive Materials, which are utilized in diverse applications ranging from labeling to packaging. UPM also engages in long-term agreements with clients, allowing for consistent revenue streams and the establishment of collaborative projects. Transactions are typically structured as direct purchases, with agreements quantifying the specific volumes and types of materials needed by customers, further solidifying UPM's role as a key player in the sustainable materials market.

As of December 22, 2011, UPM is undergoing a strategy directed towards further enhancing its product range. Plans are in place to introduce new products aimed at improving efficiency in various applications. Additionally, UPM is exploring expansion into emerging markets in Asia and North America by 2023 to capitalize on growing demands for sustainable materials. The acquisition by Smartrac N.

V. is expected to provide the necessary resources and support for these initiatives.