Unniyarcha

Based in India, Unniyarcha, operates as a provider of silver jewelry. Based in Gurgaon, India and founded in 2021, Unniyarcha is a trading name of Razzmatazz Design Pvt. Ltd. The company specializes in the online retail of 92.

5 pure silver jewelry. Unniyarcha specializes in the online retail of 92. 5 pure silver jewelry, offering a wide range of products including earrings, anklets, toe rings, necklaces, bangles, bracelets, and rings. The company emphasizes authentic craftsmanship, ensuring that all its products bear the 925 hallmark for quality assurance.

Targeting both individual consumers and gift buyers, Unniyarcha’s jewelry is ideal for various occasions such as weddings, anniversaries, and cultural festivities. The customer base spans both national and international markets, with a significant presence in regions like Delhi NCR, where they offer same-day delivery options. The company's commitment to customer experience is evident through offerings like gift wrapping and personalized service, catering to diverse consumer preferences. Unniyarcha generates revenue primarily through direct-to-consumer sales of its jewelry products via its e-commerce platform.

Customers make purchases directly through the website, where a variety of products are featured, reflecting different styles and catering to various occasions. Pricing structures are based on individual product offerings, which include hallmark jewelry, themed collections, and special designs for festive seasons. The company may also implement promotional campaigns to attract new buyers, enhancing their accessibility through options like free giveaways and subscription incentives for exclusive deals. Through this retail strategy, Unniyarcha effectively engages its clientele, capitalizing on the growing demand for authentic silver jewelry in both domestic and international markets.

The company plans to expand its manufacturing and supply chain capabilities, introduce new product categories, and support branding and marketing initiatives.