Unlimited

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Unlimited - overview

Established

1925

Location

London, -, UK

Primary Industry

Marketing/Advertising

About

Founded in 1925 and based in London, UK, Digital Unlimited Group Limited, formerly known as Creston Ltd. , operates as an agency group that provides digital transformation, CRM, marketing insight, analytics, and marketing services. In April 2024, Accenture acquired Digital Unlimited Group Limited from DBAY Advisors. UNLIMITED offers a series of services that include marketing, communications, digital solutions, and analytics.


The core of their service offering is the Human Understanding Lab, which combines neuroscience, behavioral science, and data analytics to deliver deep human insights. Their proprietary AI platform, LUCA, which provides fast digital insights and audience analysis. Another significant framework is EMMA, which delves into the drivers of human behavior to inform strategic decision-making. UNLIMITED generates revenue through a variety of channels including consulting, marketing and communications, digital solutions, analytics and insights.


Current Investors

DBAY Advisors

Primary Industry

Marketing/Advertising

Sub Industries

Advertising Agencies & Media Buyers, eMarketing/Digital Marketing, Analytics & Performance Software, Application Integration Software, Customer Relationship Management, Sales & Marketing Software

Website

www.unlimitedgroup.com

Verticals

AdTech

Company Stage

Mature

Total Amount Raised

Subscriber access only

Unlimited - timeline of key events

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Unlimited - financials

Fiscal Year EndedMar 31, 2011Mar 31, 2012Mar 31, 2013Mar 31, 2014Mar 31, 2015Mar 31, 2016Mar 31, 2017Mar 31, 2018Mar 31, 2019Mar 31, 2020Mar 31, 2021Mar 31, 2022Mar 31, 2023Mar 31, 2024
Revenue (USD)67,769,00074,924,00075,189,00074,878,00076,878,00082,645,00076,453,00073,119,00087,230,00050,784,00043,348,000---
% Revenue Growth (YoY)-10.6%0.4%(0.4%)2.7%7.5%(7.5%)(4.4%)19.3%(41.8%)(14.6%)---
EBITDA (USD)10,300,00012,542,00012,884,0009,346,00011,450,000(4,957,000)(29,154,000)8,442,000(40,977,000)(422,000)(370,000)---
Operating Income (USD)8,746,00011,077,00011,006,0007,407,0009,797,000(7,273,000)(31,556,000)4,211,000(47,392,000)(4,194,000)(3,332,000)---
Operating Margin12.9%14.8%14.6%9.9%12.7%(8.8%)(41.3%)5.8%(54.3%)(8.3%)(7.7%)---
% EBITDA Margin15.2%16.7%17.1%12.5%14.9%(6.0%)(38.1%)11.5%(47.0%)(0.8%)(0.9%)---
NET Income (USD)2,347,0009,112,0009,794,0005,235,0007,407,000(9,574,000)(32,697,000)(1,463,000)(51,486,000)13,164,000(9,158,000)---
% Net Margin3.5%12.2%13.0%7.0%9.6%(11.6%)(42.8%)(2.0%)(59.0%)25.9%(21.1%)---

Unlimited - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Trade SaleCompletedUnlimited-
Public to PrivateCompletedUnlimited-

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