Unimar Group

Unimar Group is a Belgian company specializing in high-quality frozen baked goods, providing innovative products that cater to the diverse needs of the food service sector, including restaurants, hotels, and catering services. Founded in 1989 in Belgium, Unimar Group operates as a supplier of frozen bakery products. The firm was acquired by Martin Braun-Gruppe in February 2018 from Waterland Private Equity Investments. Their operational pivot towards a broader product range aligns with market needs, enhancing their position in the sector.

The company's headquarters are located in Belgium, where it has established itself as a reliable partner for food service providers. The acquisition in December 2017 marked a significant transition in its ownership. Diversi Foods specializes in a diverse range of high-quality frozen baked goods, designed to cater to various consumption occasions and to enhance the offerings of businesses in the food service sector. Their core product offerings include traditional stone-baked bread, robust snacks, viennoiserie, and an assortment of patisserie items.

These products are crafted to balance convenience with quality, ensuring that clients such as sandwich bars, hotels, restaurants, catering services, and supermarkets can deliver delightful and authentic experiences to their customers. The company emphasizes the use of 100% natural ingredients, which not only support health-conscious choices but also appeal to consumers seeking quality and taste. Diversi Foods distributes its products across various international markets, effectively reaching regions that prioritize quality baked goods. In 2016, Unimar Group reported a revenue of USD 1.

88 mn, with an EBITDA of USD 356,988. 7 for the same year. The revenue generation model is primarily centered on B2B transactions, supplying frozen bakery products to retailers and food service providers. Clients typically place bulk orders, allowing for efficient fulfillment of large-scale needs.

The pricing is structured to accommodate different business sizes and demands, ensuring competitive rates for bulk purchases, supported by continuous client engagement and product innovation. Following the acquisition by Martin Braun-Gruppe, Unimar Group has plans to enhance its product lineup and expand into new markets. While specific details on upcoming product launches have not been disclosed, the company aims to leverage recent funding from the acquisition in December 2017 to support these initiatives. The firm is exploring distribution opportunities in new geographical regions, although specific markets have not been explicitly mentioned.

The completion of the acquisition in February 2018 sets the stage for strategic growth and expansion in the frozen baked goods sector.