Unicorn Asset Management Limited

Unicorn Asset Management Limited is a UK-based investment firm specializing in managing UK equities through a variety of investment funds designed to achieve long-term capital growth for its clients. Founded in 2000, Unicorn Asset Management focuses on investment management within the UK equities sector. The firm is known for its dedicated approach to managing funds like the Unicorn AIM VCT plc. It operates from its headquarters in London and primarily serves institutional clients, financial advisers, and private investors.

The founder, whose details are not publicly available, has a background that includes experience in finance and investment management. Unicorn Asset Management specializes in managing UK equities, offering a range of investment funds, including the Unicorn AIM VCT plc and various Unicorn Investment Funds. These funds are tailored for investors seeking diversification in UK equity markets. The firm employs fundamental analysis for research and portfolio construction, mainly focusing on smaller companies listed on the Alternative Investment Market (AIM) and other UK exchanges.

Their services target a diverse clientele, including institutional investors and private clients pursuing capital growth. Unicorn Asset Management generates revenue through management fees based on assets under management (AUM) from their investment funds. Revenue is realized as clients subscribe to these funds and purchase shares. They engage in both B2B and direct-to-consumer transactions, focusing on managing institutional client portfolios and offering retail products.

Their flagship products, such as the Unicorn AIM VCT plc, are structured to attract a broad range of investors, ensuring a steady revenue stream from management fees calculated as a percentage of total investments.