UltraSense Systems Inc.

UltraSense Systems Inc. develops innovative touch interface solutions that enhance user interaction in automotive applications, using InPlane Sensing technology to replace traditional mechanical buttons with advanced multi-mode sensing capabilities. Founded in 2018, UltraSense Systems Inc. is headquartered in San Jose, US.

The company specializes in advanced touch interface solutions designed for the automotive industry, focusing on modernizing human-machine interfaces. The founding team includes Daniel Goehl, Hao-Yen Tang, Mo Maghsoudnia, Nic van der Westhuizen, Sina Akhbari, and Thomas Szkopek. Its latest funding round occurred on February 18, 2020, when the company raised USD 20 mn in Series B funding, with contributions from Abies Ventures, Artiman Ventures, Asahi Kasei Corporation, Hui Capital, Robert Bosch Venture Capital, and Sony Ventures. This round marked the total amount raised by the company to USD 20 mn across two deals.

UltraSense Systems specializes in advanced touch interface solutions that replace traditional mechanical buttons with their innovative InPlane Sensing technology. This technology provides highly accurate, multi-mode sensing capabilities across various materials, including glass, plastic, metal, wood, and leather. Primarily targeting original equipment manufacturers (OEMs) in the automotive industry, UltraSense's products are designed for applications such as center consoles, overhead control modules, and door access systems, enhancing user interaction within vehicles. The company markets its products globally, catering to clients seeking modern automotive solutions.

UltraSense Systems generates revenue through partnerships and direct sales to automotive OEMs, offering a suite of products that includes flagship technologies like the SolidState Interface (SSI) and multi-mode touch sensing solutions. Transactions are primarily B2B, involving one-time sales agreements or long-term contracts, ensuring that clients access the latest innovations in touch technology. Pricing structures depend on the specific features and customizations required by individual manufacturers, promoting tailored solutions for diverse client needs. The company's revenue model emphasizes collaboration with global partners to support supply chain reliability and expedite time-to-market for its sophisticated automotive interface products.

In 2020, UltraSense Systems initiated a strategy to expand its product line and market reach, with plans to introduce new touch interface products aimed at enhancing user experiences in automotive settings. The company is targeting expansions into European and Asian markets by 2023, leveraging its recent Series B funding of USD 20 mn to support product development and market entry efforts. The funding will facilitate advancements in technology and bolster the company’s capability to meet the demands of a growing automotive sector that increasingly values modern human-machine interfaces.