Ultra Violette

Based in Victoria, Australia, and co-founded by Ava Matthews and Bec Jefferd in 2019, Grace & Fire Pty Ltd, trading under the name Ultra Violette operates as a consumer product company that manufactures and sells sunscreen solutions. In January 2024, the firm raised AUD 15 million in venture funding led by investor Aria Growth Partners. The firm as of February 2024, has a presence in over 28 international markets, including Europe, Australia, the U. K.

, Asia, and the Middle East. The company offers Australian-made sunscreen, which they SKINSCREEN™. Ultra Violette has created a range of SPF products that cater to various skin types and preferences and integrate with other skincare and makeup routines while providing optimal protection from UV rays. Some of the firm’s products include facial Sunscreens, body and hand, SPF Lipbalm, SPF makeup, etc.

, for different skin types such as dry, acne-prone, normal, and sensitive, as well as based on different formulas like hydrating, chemical, mineral, mattifying, luminesing, etc. Ultra Violette generates revenue by selling its sunscreen products offline through retail partnerships with beauty retailers such as Sephora, SpaceNK, Harrods, and Liberty London, and online through its website. Some examples of the products available on its e-commerce website include QUEEN SCREEN SPF 50 Super Glow Drops – Bronzing at AUD 45, Supreme Screen SPF 50+ Hydrating Skinscreen™ 75ML at AUD 52, BOD Brigade at AUD 77, etc. The company plans to utilize the January 2024 funding to support its North American expansion.