UH SUITE

Based in Seoul, South Korea, and founded in 2017, UHC Co. , Ltd. , dba UH Suite operates as a provider of unique urban living spaces, offering accommodations that merge comfort with city culture. In January 2025, UH SUITE raised KRW 5 billion in venture funding from LB Investment.

The venture funding values the company at KRW 65 billion post-money. UH Suite operates as a cultural brand that transcends traditional hotel offerings by providing unique urban living spaces designed to deliver experiences within city environments. The company’s primary product is a blend of accommodation and lifestyle spaces tailored for both domestic and international users, allowing them to experience the essence of city life. These offerings include hotel rooms that focus on comfort and convenience, serving as living spaces where guests can enjoy a home-like atmosphere while engaging with the urban culture around them.

UH Suite targets markets in South Korea, particularly in cities like Seoul, Busan, and Gyeongju, with locations strategically positioned in bustling districts to cater to both leisure and business travellers. Revenue generation for UH Suite is structured around direct-to-consumer transactions through room bookings and associated services. The organization plans to use the January 2025 funding to expand its business internationally, particularly targeting new markets in Japan, China, and Thailand.