Ubermetrics Technologies GmbH

Ubermetrics Technologies GmbH is a Berlin-based company specializing in AI-driven content intelligence solutions for communication and marketing professionals, enabling real-time media analysis across diverse sources. Founded in 2011 in Berlin, Germany, Ubermetrics Technologies GmbH provides AI-powered media intelligence solutions. The company was acquired by Unicepta Medienanalyse GmbH in January 2021, expanding its capabilities in the international market. The founders, Daniel Kummer and Daniel Siewert, bring expertise from their entrepreneurial backgrounds.

Ubermetrics Technologies specializes in providing AI-powered content intelligence solutions tailored for digital communicators in communication and marketing. Their media intelligence platform captures over 460 million sources from online and offline media in real-time, facilitating comprehensive data analysis. Utilizing advanced machine learning and Natural Language Processing, the platform offers insights such as sentiment analysis and virality metrics through user-friendly dashboards and APIs, serving a diverse client base primarily in Europe and North America. Ubermetrics generates revenue through a subscription-based model, allowing clients to access its media intelligence solutions.

Services include premium analytics and reporting features under annual or multi-year contracts, with offerings designed to deliver high value and support decision-making for large enterprises and mid-sized firms. Following its acquisition in January 2021, the company aims to enhance its AI-based intelligence platforms for communication and marketing on an international scale. The rationale behind this acquisition emphasizes leveraging expanded resources to penetrate new markets. Specific geographic expansions have yet to be detailed, but the focus remains on enhancing offerings in existing markets.