UAB Pigu

UAB Pigu, based in Lithuania, is an e-commerce company specializing in providing a comprehensive online marketplace that connects consumers with a wide variety of products across multiple sectors, enhancing the shopping experience. Founded in 2007 in Vilnius, Lithuania, UAB Pigu operates as an e-commerce platform offering various products. The company underwent significant changes in March 2021, when it was fully acquired by Mid Europa Partners, while MCI Capital retained a minority stake. In the same month, it merged with Hobby Hall Suomi Oy, further enhancing its e-commerce capabilities in the Baltic region.

Dainius Liulys, Co-Founder and CEO, continues to lead the combined entity. UAB Pigu specializes in a diverse range of e-commerce solutions designed to facilitate online transactions across various sectors. Their core product offerings include a robust online platform connecting consumers with products spanning electronics, home goods, fashion, and more. This platform serves as a comprehensive marketplace, enabling seamless browsing and purchasing experiences.

The services are designed to address consumer challenges regarding accessibility, convenience, and product selection, particularly focusing on enhancing the shopping experience for end-users. The company targets both individual consumers and small to medium-sized enterprises, primarily serving markets in Northern and Eastern Europe, with a strong emphasis on Lithuania, Latvia, and Estonia. In the most recent year, 2022, UAB Pigu reported a revenue of EUR 168,789,076. 80 and an EBITDA of EUR -6,015,084.

10. The revenue model is primarily driven by direct-to-consumer sales via its online platform, with potential partnerships enabling retailers to list their products for a sales commission. The company's revenue is supported by transaction fees, subscription income, and partnerships with brands aiming to reach broader audiences. UAB Pigu is focused on continuing its expansion in the e-commerce industry.

The recent merger with Hobby Hall Suomi Oy opens up growth opportunities in Finland, where the company aims to enhance its market presence. Recent funding from the EUR 11. 00 mn Buyout round will be utilized to support this expansion, which is expected to accelerate e-commerce growth in the Baltic region. The company plans to leverage this funding to develop new products and improve its online platform, further streamlining the shopping experience for consumers.