Twistshake of Sweden AB

Twistshake of Sweden AB is a company specializing in innovative baby products, aimed at enhancing the convenience of parenting through safety and functionality in their offerings. Founded in 2014 in Vasteras, Sweden, Twistshake of Sweden AB focuses on creating practical solutions for parents with young children. The company was established by Vienar Roaks and has evolved without significant pivots in its business strategy. The company raised SEK 45 million in venture funding from eEquity on June 1, 2018, marking its latest funding round, which brought the total amount raised to SEK 45 million.

Twistshake specializes in a diverse range of innovative baby products designed to simplify the daily routines of parents with young children. Their core offerings include baby bottles, bath products, tableware, and strollers, all characterized by a focus on safety, functionality, and modern Swedish design. These products aim to address various parenting challenges, enhancing both the child’s experience and the parent's convenience. Twistshake primarily targets parents and caregivers across Europe, North America, and parts of Asia, prioritizing high-quality materials and user-friendly designs to meet the needs of families seeking practical solutions for everyday parenting tasks.

In 2022, Twistshake reported a revenue of SEK 27,142,402. 50 and an EBITDA of SEK 828,457. 60, generated mainly through direct-to-consumer sales. Customers can shop directly from the company’s website, and Twistshake may also partner with retail outlets to broaden their reach, emphasizing value and customer satisfaction through high-quality offerings and promotional strategies.

Twistshake is focused on expanding its product line and entering new markets. The company plans to launch new products in the coming year, designed specifically to address emerging needs in the parenting sector. Additionally, there are plans to expand into more regions in Asia by 2025. The recent funding of SEK 45 million will be utilized to support these upcoming product developments and geographical expansions.