Tubular Labs

Founded in 2012 and based in California, Tubular Labs specializes in data-driven solutions that enhance social video strategies for businesses, providing insights that empower client engagement and content performance. Tubular Labs is focused on analytics for social video, offering tools to optimize audience engagement. The company was founded in Mountain View, US, in 2012 by a team of individuals with a background in digital media. Tubular has raised a total of USD 10.

00 mn, with its most recent funding round being a Series C in March 2023, led by Marker and involving investors such as FirstMark Capital. Following the acquisition by Chartbeat, Inc. in March 2023, Tubular's operations are expected to integrate further into a broader media management platform. The company has completed a total of 8 deals, with the latest round of funding boosting its current valuation to USD 123.

65 mn. Tubular Labs offers a suite of analytical tools designed to optimize social video strategies, including Tubular Intelligence for audience insights and DealMaker for facilitating ad sales and partnerships. Their services support a range of clients such as media companies and brand marketers, helping them to create effective content, identify influencers, and track brand mentions. Tubular's products cater primarily to markets in North America, Europe, and Asia-Pacific, addressing the need for in-depth analytics in the social media space.

Tubular Labs operates on a subscription-based revenue model, allowing clients access to its analytical tools and insights. Partnerships with media companies and brand marketers enable integration of Tubular's services into their advertising strategies, typically within annual contracts. The pricing structure is tiered, accommodating brands of varying sizes, from small companies to large media conglomerates. Flagship products like Tubular Intelligence and DealMaker are essential in generating revenue by providing clients with tools to enhance content effectiveness and audience engagement.

Following the acquisition by Chartbeat, Inc. in March 2023, Tubular Labs aims to leverage this opportunity to develop new products and enhance their service offerings. The acquisition is expected to create an end-to-end platform for media clients to manage audience engagement, revenue, and content efficiently. Moving forward, Tubular is targeting expansion into additional geographic markets, enhancing its foothold in existing regions by utilizing the recent funding to support these initiatives.