TubeMogul Inc.

TubeMogul Inc. is a prominent platform for digital video advertising, specializing in programmatic buying to help brands optimize their advertising strategies across diverse channels. TubeMogul Inc. operates as a digital video advertising platform, facilitating programmatic buying for brands to maximize ad performance.

Founded in 2006 in Emeryville, US, the company has undergone a significant transition with its acquisition by Adobe Inc. in 2016. TubeMogul has raised a total of USD 540. 00 mn, primarily through its most recent funding round, a Trade Sale in July 2014, where it completed an IPO and raised USD 44 mn with an opening share price of USD 7.

The firm has executed 13 deals to date. Adobe Advertising offers a comprehensive suite of products designed to facilitate the planning, buying, measurement, and optimization of advertising across various channels. These offerings empower businesses to enhance their advertising efficiency, increase conversions, and ultimately drive growth. By leveraging advanced analytics and real-time insights, Adobe Advertising enables brands to deliver personalized experiences and streamline content management.

The platform integrates seamlessly with the Adobe Experience Cloud, which includes various marketing tools that cater to a diverse client base ranging from small businesses to large enterprises. Adobe Advertising serves customers across multiple geographical markets, including North America, Europe, and Asia-Pacific, ensuring a global reach for their advertising solutions. For the most recent fiscal year in 2015, TubeMogul reported a revenue of USD 180. 70 mn, with an EBITDA loss amounting to USD -8.

43 mn. The company plans to leverage recent funding to innovate its product offerings and enhance its programmatic advertising capabilities. TubeMogul aims to roll out new advertising tools and features designed for better data analytics and customer insights. Additionally, the firm is considering expansion into Asia-Pacific and European markets by the end of 2016, enhancing its global footprint.

Recent funding will support these initiatives, allowing TubeMogul to invest in technology and personnel to meet the growing demand for digital video advertising.