TryNow, Inc.

TryNow, Inc. is an innovative e-commerce platform enabling customers to experience products through a seamless 'Try Before You Buy' model, enhancing satisfaction and reducing purchase hesitation. Founded in 2018 in San Francisco, US, TryNow, Inc. provides a unique service that allows customers to trial products before purchasing.

The company, led by founder and CEO Benjamin Davis, has undergone strategic developments to improve its offering. On March 22, 2021, TryNow secured USD 12 mn in Series A funding from notable investors including Craft Ventures, SciFi VC, Shine Capital, and Third Kind Venture Capital, raising the total amount raised to USD 12 mn from this funding round. TryNow offers a comprehensive 'Try Before You Buy' platform specifically designed for e-commerce businesses, particularly those using the Shopify store model. This service allows customers to experience products firsthand, addressing common challenges such as decision fatigue and uncertainty regarding fit, quality, and aesthetic appeal.

By facilitating a trial period for various product categories—including apparel, beauty products, and accessories—TryNow effectively enhances customer confidence, leading to higher conversion rates and increased customer satisfaction. The platform is currently utilized by a diverse range of brands across various geographical markets, including North America, Europe, and Asia, catering to both direct-to-consumer sales and business-to-business partnerships. The revenue model of TryNow is primarily based on transactions occurring through its platform, which integrates seamlessly with e-commerce solutions. Clients typically engage with TryNow on a subscription basis, utilizing the service as part of their retail operations.

The platform supports a variety of pricing structures, allowing businesses to implement TryNow features at varying levels according to their specific needs. Individual product offerings include tools that streamline the trial process, enhancing customer experiences while generating incremental revenue through the sale of items retained by customers after the trial period. The platform's effectiveness is demonstrated through measurable improvements in customer lifetime value and reduced customer acquisition costs for participating brands. In March 2021, TryNow, Inc.

raised USD 12 mn in Series A funding, which will be utilized for business expansion. The company aims to launch new products and enhance its existing offerings, focusing on entering additional markets in North America, Europe, and Asia. By leveraging this recent funding, TryNow plans to introduce innovative features to its platform that will further streamline the customer experience and support its growth initiatives.