TruRating

TruRating is a customer feedback solution provider that enhances communication between retailers and shoppers through its innovative Customer Feedback Platform. Founded in 2013 in London, UK, TruRating specializes in customer feedback solutions. The company was established by Christian Nelson and Georgina Nelson. It has successfully raised GBP 9.

5 mn in Series A funding led by Sandaire as of October 2015, bringing the total amount raised to GBP 9. 5 mn with a current valuation of GBP 57. 36 mn. TruRating specializes in customer feedback solutions designed to facilitate communication between shoppers and retailers.

Their core offering is a Customer Feedback Platform that enables retailers to capture feedback at scale through an intuitive interface that allows shoppers to provide instant ratings with minimal friction. This platform addresses various use cases, including in-store, online, and omnichannel feedback, allowing businesses to gain actionable insights into customer experiences and performance metrics. TruRating serves a diverse clientele that includes retailers in sectors such as grocery, hospitality, and e-commerce, operating across multiple geographical markets including North America, Europe, and Asia-Pacific. By leveraging technology, TruRating not only enhances customer engagement but also supports businesses in making data-driven decisions that foster growth and improve service delivery.

TruRating generates revenue through a business-to-business (B2B) model, predominantly via subscription-based services offered to retailers and other businesses. Clients utilize the Customer Feedback Platform under various pricing structures that may include tiered subscription plans based on the volume of feedback collected or the level of analytics provided. These transactions typically involve annual or monthly fees, structured around the specific services utilized, such as retail experience platforms or omnichannel feedback software. The company's flagship products facilitate a seamless integration of customer feedback into existing retail infrastructures, allowing clients to optimize their operations and customer interactions effectively.

By focusing on building long-term partnerships with businesses, TruRating ensures a steady revenue stream while enhancing the customer experience across different retail environments. The most recent funding round in October 2015, where TruRating raised GBP 9. 50 mn in Series A funding from Sandaire, will be utilized to enhance product development and support expansion into additional geographic markets. The company plans to introduce new features to its Customer Feedback Platform and improve existing functionalities, aiming for a release later this year.

Additionally, TruRating targets expansion into the Asia-Pacific region by the end of 2024, seeking to establish a stronger presence in emerging markets.