Truid AB

Truid is a digital identity verification platform focused on combating identity theft and online fraud, offering seamless identity verification and multifactor authentication solutions. Founded in 2021, Truid operates a digital identity verification platform that provides essential tools to prevent identity theft and fraud. The company is headquartered in Stockholm, Sweden and has completed a total of 1 deal. The most recent deal occurred on March 1, 2025, when Truid was acquired by Kivra AB, a portfolio company of 41:an Invest, FAM AB, and Resurs Holding AB.

The founder's history is not specified. Truid offers a comprehensive digital identity verification platform designed to address the growing challenges of identity theft and online fraud. Its core offerings include identity verification, multifactor authentication (MFA), and e-signature verification, all consolidated into a single, cohesive solution. The platform enables seamless customer onboarding within 90 seconds, allowing users to access services securely without the need for passwords.

Truid caters to a diverse clientele, including SaaS platforms, financial technology (fintech) companies, domain name registrars, and organizations looking to enhance security and compliance measures. The solutions are particularly effective in regions such as Europe and North America, where regulatory frameworks like GDPR and eIDAS necessitate stringent identity management practices. Through a cloud-based digital identity wallet, users retain control over their identities, benefiting from advanced security features such as biometric verification and zero-knowledge proof protocols. Truid generates revenue primarily through subscription-based models for its digital identity services, targeting business-to-business clients in various sectors.

Clients typically engage with Truid to utilize its advanced identity verification and authentication tools, forming long-term partnerships to enhance their security measures. The revenue structure includes annual subscriptions, which provide clients with access to Truid's platform for identity proofing, authentication, and e-signature services. Specific pricing details are structured around the scale of usage and integration complexity, allowing flexibility for businesses ranging from startups to larger enterprises. By leveraging its automated solutions, Truid helps organizations mitigate risks associated with identity fraud while complying with regulatory requirements, thereby positioning itself as a key player in the digital identity market.

Looking ahead, Truid's recent acquisition by Kivra AB will enable the development of its identity wallet and strengthen its position as Sweden’s largest and safest platform. While specific upcoming products have not been disclosed, the acquisition is expected to drive innovation in identity verification services. Truid plans to expand its reach into new markets, particularly within Europe and North America, to meet the growing demand for secure identity management solutions. Recent funding from the acquisition will be utilized to advance these initiatives, ensuring the company remains at the forefront of the digital identity verification sector.