TruGreen LawnCare
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TruGreen LawnCare - overview
Established
2016
Location
Memphis, TN, US
Primary Industry
Consumer Services
About
TruGreen LawnCare is dedicated to providing comprehensive lawn care maintenance and treatment services, focusing on enhancing the health and appearance of lawns across North America. TruGreen LawnCare, headquartered in Memphis, US, offers a variety of lawn care services. Founded in 2016, the company was created through a merger and has been involved in 2 deals, with the most recent being a BUYOUT on March 9, 2019, where Clayton Dubilier & Rice acquired a 30% minority stake for USD 234. 00 mn.
The company's CEO is John Cowles. TruGreen specializes in comprehensive lawn care maintenance and treatment services, providing customers with high-quality, healthy lawns. Their offerings include customized treatment plans for fertilization, weed control, mosquito treatments, and tree and shrub care. TruGreen employs a science-based approach tailored to specific environmental factors, serving a broad client base in major markets such as California, Texas, Florida, New York, and Illinois, and is the official lawn care provider for the PGA TOUR®.
TruGreen operates on a subscription-based model, with annual plans that include treatments like TruPro℠ for advanced weed control and TruNatural® for organic solutions. Customers typically pay through prepaid or easy payment options, which creates a steady revenue stream. The company's flagship products also include TruDefense℠ for mosquito control and TruBarrier℠ for perimeter pest management, ensuring continued engagement with clients and safeguarding revenue through recurring service contracts. Utilizing the USD 234.
00 mn from the recent BUYOUT in March 2019, TruGreen plans to introduce new products and expand its service offerings to tap into emerging markets. The company aims to enhance its presence in areas with growing demand for lawn care services by the end of 2021. These strategic initiatives will be supported by the expertise gained from Clayton Dubilier & Rice, enhancing TruGreen’s operational capabilities.
Current Investors
Clayton Dubilier & Rice
Primary Industry
Consumer Services
Sub Industries
Consumer Services, Home Improvement & DIY
Website
www.trugreen.com
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
TruGreen LawnCare - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| N/A | Completed | 12445 Dumont Way, 15 North Drive Southeast, 18910 Woodfield Road, 201 Bucky Drive, 21 Forge Parkway, 2200 North Willow Avenue, 2269 Danforth Drive, 4045 Lakeview Crossing, 4220 Beechwood Drive, 4240 Centerville Road, 48932 Wixom Tech Drive, 5 Todd Court, 6272 Taylor Drive, 800 Center Drive, 8420 Cole Parkway, 9077 Portage Industrial Drive | - | ||||||||
| Buyout | Completed | TruGreen LawnCare | - | ||||||||
| Add-on | Completed | Scotts LawnService | - | ||||||||
| Spin-Off | Completed | TruGreen LawnCare | - |
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