True Potential LLP

Based in Newcastle upon Tyne, UK, True Potential LLP is a financial services and technology organization that was founded in 2007 by David Harrison (Chairman) and Daniel Harrison. In January 2016, True Potential LLP sold a 27% minority stake to FTV Capital, its first institutional investor, which helped the company leverage technology to enhance its platform and services, as well as backing the launch of its wealth management platform in November 2011. In October 2019, the management bought back a part of the 27% stake held by FTV Capital. In September 2021, True Potential LLP agreed to sell a majority stake in the business to Cinven, and as of October 2021, Daniel Harrison leads the company as its CEO, and it employs more than 350 employees.

True Potential LLP offers a wealth management platform used by financial advisors. The company offers business support services to financial advisors including client value proposition, guidance for compliance process, administration, and access to technology for managing client accounts. Its wealth management platform features a fully integrated system that offers the company's own top-up technology called impulseSave, and its financial life planner, True Potential One. This provides users with access to a variety of investment options as well as a client site where they get a complete view of their investments.

The company generated a revenue of GBP 184. 9 million for the fiscal year 2020. The agreement to be acquired by Cinven in September 2021 intends to continue True Potential LLP's growth, particularly in its financial adviser recruitment and technology platform.